“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

I started reaching out to contacts in the start-up industry. How does this work? How does that work? The answer I got was always: Go out there and do it. Ideas are a dime a dozen.

I look to the service industry as an incredible opportunity to effect meaningful change.

“The two most important days in your life are the day you are born and the day you find out why” – Mark Twain

A couple of years ago, on a cool October evening, back when I was logging a hundred kms a month, making connections as I typically do during my runs. That moment of clarity hit me: I was a creator. I was here… To create. Tears and smiles, and joy.

Creating beautiful and useful products that help people do great work and live even better lives.

To help people do better work but also live better lives.

So even though it is now nearly a decade since I first dreamed of this idea, I still find myself with the same basic need. Finding experts, in my area and around the globe, easily and possibly.

Over the years, it took a life of its own. Demand for servicing was high, and I quickly pivoted doing whatever I could to learn, to accomplish, and to deliver successful projects. It occupied much of my time. First, in learning a new craft, and second, in doing. Businesses, after all, have voracious appetites.

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